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The Road to Branding in China
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Facing China’s ever-changing market, major international luxury brands require more and more experience in public relations for success. Recently, Jiang Xiaofeng, Executive Director at North Head, shared in an interview with Fortune Character his thoughts about the public relations strategies and direction of luxury brands in China. 

To read the full article, please view Fortune Character-The Road to Branding in China:
《财富品质》- 品牌公关的中国路(the article is in Chinese language)