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“Our business is all about people. North Head has been lucky, being able to retain many of the best talents in town, and our colleagues are at the front lines of providing high-quality advice. The team at North Head has been recognized by our clients, business partners, such as government organizations and media, as well as our peers in the communications industry.”

Jiang XiaoFeng

Executive Director

Xiaofeng is a seasoned specialist with a focus on strategic communications and issues and crisis management in China as well as Asia. He is responsible for developing and implementing corporate reputation and B2B marketing campaigns in China for a range of clients, including APP and Stratasys, the world’s biggest manufacturer of 3D printers. Xiaofeng has significant experience supporting companies in crises and is frequently a trainer for media skills and crisis simulation exercises.

Previously, he was at Weber Shandwick, where he oversaw accounts such as A.O. Smith, APP, HP, and Microsoft.

Prior to Weber Shandwick, Xiaofeng was Area PR manager in the Moller – Maersk Group for 4 years. With responsibility for corporate reputation, he was engaged in the management of a number of commercial disputes and crises. During his tenure, the Group's reputation score among government and key stakeholders was successfully improved.