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North Head John Russell on CCTV Dialogue discussing how to handle culturally sensitive issues in advertisements
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2016-05-30

North Head Managing Director John Russell was invited to CCTV's Dialogue program, discussing how to handle culturally a sensitive issues, such as race, in advertisements and how to respond to crises when they arise due to miscalculating audience reactions. 

 

To watch the interview, please visit:
http://english.cntv.cn/2016/05/31/VIDEMjSRoVQqLPx6PTaT6FHb160531.shtml